Customers are not the same. They live and behave differently and are at different stages in life. The basic concepts about people, such as age, gender, work, their likes and dislikes significantly influences what they do. He who understands what they do, rules over business. That is why it is important to understand your customer. One way to do this is by making use of big data analytics methods called segmentation analysis or clustering analysis. I will try to remain non-technical in order to disseminate as much information as possible to the business people.
What is customer segmentation?
Customer segmentation is the process of identifying how many distinct groups of customers exist in your database and what behavior do they exhibit that makes them different from each other. If you can do this on a piece of paper, you are a genius. Try out big data analytics
Who is likely to benefit the most?