With the emerging wave of information driven technology, businesses have inevitably found themselves unable to resist technological indulgences. To keep up with trends, the industry has had to continually review its best strategies; developing solutions that address customer needs and leverage the benefits of different channels. The growth of the industry has seen inventions in utilization of big data which is helping to drive digital transformation as well as new sources of data from both inside and outside the organization.

Nakala Analytics Ltd has positioned itself to drive the data innovation agenda accross industries in Kenya. To ignite innovation, we recomend that companies have a data innovation strategy that will see efficient, timely and cost effective actions. Our approach proposes solutions to the concerns of a company by identifying opportunistic data innovation avenues in order to establish an effective analytics strategy that supports execution of the overall company strategy.

This further identifies how data analytics can achieve business objectives by mapping fundamental system capabilities to organization strengths now and in future. Concerns are business oriented and so of particular interest to business decision-makers, product managers and system engineers.